Part of developing a marketing campaign should be to check online and see if your clever phrase already has an established meaning. Particularly if the current meaning is sexual. Especially if you are a family-oriented organization.We just got a brochure asking us to support the art museum. They offer Passion, Excitement, and Intrigue - by becoming a friend with benefits. They repeated the Friends with Benefits line many more times throughout the flier, so it's obviously their new catch phrase. I'd like to think it's an innocent mistake, but when it's linked to passion and excitement, I can't imagine there's not some level of intentional double entendre.
Of course, taken literally, I think I'd be pretty disappointed to go there and find out all I get is free admission to see the art.
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